Hourly rates for freelance Graphic Designers

Freelance Graphic Designer Rates: What You Need to Know

As a freelance graphic designer, setting your rates can be a tricky task. You want to make sure you're charging enough to make a living, but you also don't want to price yourself out of the market. In this post, we'll take a look at what a freelance graphic designer is, what a typical set of rates looks like, and what factors influence those rates.

What is a Freelance Graphic Designer?

A freelance graphic designer is a professional who creates visual content for a variety of mediums, including print, digital, and social media. They work with clients to develop designs that communicate a message or promote a product or service. Freelance graphic designers typically work on a project-by-project basis and are responsible for managing their own time and resources.

Typical Set of Rates

The rates for freelance graphic designers can vary widely depending on a number of factors, including experience, location, and the type of work being done. However, a typical set of rates might look something like this:

  • Entry-level: $25-$50 per hour
  • Mid-level: $50-$75 per hour
  • Senior-level: $75-$150 per hour

It's important to note that these rates are just a general guideline and that rates can vary widely depending on the individual designer and the specific project.

Factors that Influence Rates

There are a number of factors that can influence the rates charged by freelance graphic designers. Some of these factors include:

  • Experience: More experienced designers can typically charge higher rates.
  • Location: Rates can vary depending on the cost of living in a particular area.
  • Type of work: Rates may be higher for more complex projects or for work that requires specialized skills.
  • Client budget: Some clients may have a set budget for a project, which can influence the rate charged by the designer.

It's important for freelance graphic designers to consider these factors when setting their rates to ensure that they are charging a fair price for their services.


Setting rates as a freelance graphic designer can be a challenging task, but by understanding what a typical set of rates looks like and what factors influence those rates, you can ensure that you're charging a fair price for your services. Remember to consider your experience, location, and the type of work being done when setting your rates, and don't be afraid to negotiate with clients to find a rate that works for both parties.