Hourly rates for freelance Public Relations Specialists

Freelance Public Relations Specialist Rates

As a freelance Public Relations (PR) specialist, determining your rates can be a challenging task. The rates you charge should reflect your experience, expertise, and the value you bring to your clients. In this post, we will discuss the definition of a freelance PR specialist, a typical set of rates, and factors that influence the rate.

Definition of a Freelance Public Relations Specialist

A freelance PR specialist is a professional who helps clients build and maintain a positive public image. They work with clients to develop and implement communication strategies that promote their brand, products, or services. Freelance PR specialists can work with a variety of clients, including businesses, non-profit organizations, and individuals.

Typical Set of Rates

The rates charged by freelance PR specialists can vary depending on several factors, including their experience, location, and the scope of the project. According to the Freelancer's Union, the average hourly rate for a freelance PR specialist is $75-$150 per hour. However, some specialists may charge more or less than this range depending on their experience and the complexity of the project.

Factors that Influence the Rate

Several factors can influence the rate charged by a freelance PR specialist. These include:


Freelance PR specialists with more experience typically charge higher rates than those with less experience. This is because experienced specialists have a proven track record of success and can bring more value to their clients.


The location of the freelance PR specialist can also influence their rates. Specialists in larger cities or areas with a higher cost of living may charge more than those in smaller towns or rural areas.

Scope of the Project

The scope of the project can also impact the rate charged by a freelance PR specialist. Projects that require more time and effort, such as crisis management or reputation repair, may command higher rates than smaller projects.


Freelance PR specialists who specialize in a particular industry or niche may charge higher rates than those who work with a broader range of clients. This is because specialists with niche expertise can bring more value to their clients and may have a higher demand for their services.

In conclusion, determining your rates as a freelance PR specialist requires careful consideration of your experience, location, and the scope of the project. By understanding these factors, you can set rates that reflect your value and expertise while remaining competitive in the market.