Frederik Røssell is a seasoned digital creative with over 20 years of experience in product design, motion graphics, and 3D. As Senior Product Designer at Boozt, he has driven impactful innovations in app design, including leading the creation of the Booztlet app and developing a design system that streamlined collaboration between design and development teams. His work has significantly enhanced Boozt’s mobile and web platforms, including the conceptualization of Club Boozt, which attracted over 500,000 members in six months. His contributions have also optimized internal processes, such as reducing the time for marketing email production from an hour to two minutes through custom design tools.

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Frederik’s career spans diverse roles across large corporations and small businesses, working with prominent clients such as HBO Nordic (now HBO Max), YouSee Musik, and various advertising agencies. He has delivered motion graphics, interactive prototypes, and visual identities for brands and products, including designing logos for 40 radio stations as part of a major launch. His freelance work has included promotional art for films, TV, and games, showcasing his adaptability and creative problem-solving in both collaborative and independent settings.

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Frederik excels at combining technical expertise with user-focused design to create engaging and efficient digital experiences. His proactive approach and ability to align cross-functional teams have made him a trusted leader in complex projects. He thrives in environments where creativity meets purpose, delivering results that resonate with both users and stakeholders.