Greg Larson is an accomplished author and marketing strategist with a diverse portfolio that spans storytelling, decentralized technology, and brand growth. His critically acclaimed books, Clubbie (2021) and Battle Bunnies and the Unlikely Spartan (2023), combine personal narrative and investigative insight, earning praise from outlets like The Los Angeles Times, NPR, and Forbes. Through these works, he has become a compelling voice in both sports literature and creative nonfiction.

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As a marketing leader at Allora Labs, Greg engineered strategies that scaled the company's social following from 10,000 to 122,000 in just five months, while crafting campaigns seen by over 100 million people. He streamlined processes to cut project timelines by more than half, launched community advocate programs, and secured partnerships to bolster the brand’s position in decentralized AI. Previously, Greg drove business development and marketing for brands like Edge Theory Labs, scaling revenues from $1 million to $7 million in 18 months, and contributed to the growth of Web3 initiatives through his writing for platforms like NFT Now and Decrypt.

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Greg’s expertise lies at the intersection of narrative and strategy. Whether ghostwriting New York Times bestsellers or amplifying emerging technologies, he combines precision and creativity to connect ideas with audiences. His commitment to impactful storytelling and data-driven innovation continues to shape his dynamic career.