Lasharna Turner is a senior marketing leader with over 13 years of experience driving growth and delivering results across SaaS, blockchain, and fintech sectors. Having worked with global leaders like Adobe and blockchain innovators such as Exodus and DeFi Pulse, she specializes in crafting go-to-market strategies, launching demand generation campaigns, and scaling product marketing initiatives that deliver measurable impact.

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At Adobe, Lasharna led multi-channel marketing campaigns over 3+ years, aligning cross-functional teams to achieve significant growth. Currently at Exodus, she spearheads product marketing strategies that define brand positioning and customer engagement in the competitive blockchain space. Lasharna’s leadership extends to startups, where she has successfully guided three ventures through market orientation processes, helping them establish their presence and scale operations. Her expertise lies in leveraging market research, customer insights, and data-driven decision-making to deliver marketing solutions that resonate and drive conversions.

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Known for her strategic vision and hands-on execution, Lasharna brings a collaborative, entrepreneurial mindset to every team she leads. Whether optimizing enterprise campaigns or driving agile experimentation for startups, she delivers impactful, results-driven outcomes. Outside of her professional roles, she is the founder of a marketing education platform that has empowered over 18,000 students globally, reflecting her passion for building scalable solutions that create real-world value.