Laura R. is a seasoned marketing leader with deep expertise in Web3, blockchain, and cryptocurrency ecosystems. As the Global Head of Brand & Marketing at Bybit, she shapes compelling narratives and develops impactful campaigns that amplify the company’s presence in decentralized finance. With over a decade of experience, Laura has honed her ability to align brand strategy with market opportunities, driving meaningful engagement and growth in competitive industries.

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Her career spans leadership roles at innovative companies where she consistently delivered results, such as launching inbound marketing strategies that exceeded targets by up to 140% and executing campaigns that significantly reduced customer acquisition costs. Laura has successfully built and led teams, managed multi-channel marketing initiatives, and spearheaded product launches that generated multimillion-dollar revenues. Her proficiency in tools like HubSpot, Google Ads, and advanced CRM platforms complements her strategic expertise.

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Dedicated to advancing the decentralized future, Laura is furthering her knowledge through a Web3 MBA and participation in industry-leading programs like DLT and Bitcoin Talents. She is recognized for her creative vision, operational excellence, and collaborative leadership, making her a driving force in shaping the next wave of blockchain innovation.