Sumair Shakir is an award-winning marketer with over a decade of experience driving growth and lifecycle marketing for global and regional brands, including Careem (Uber), HBL, Tapmad TV, and Olivia. Known for his ability to amplify acquisition into advocacy, Sumair has a proven track record of scaling revenue, increasing user retention, and optimizing marketing performance across traditional and digital platforms.

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At Careem, he led activation strategies across 14 markets, managing a $1.2M monthly paid media budget to exceed user acquisition and retention targets. As Head of Growth at uMore, he expanded the user base to over 30K through organic and paid strategies, leveraging App Store Optimization (ASO) and personalized CRM campaigns. During his tenure as CMO at Tapmad TV, he doubled the paid user base in a single quarter and increased revenue ninefold through innovative campaigns like Tapmad Rewards.

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Sumair's expertise lies in creating data-driven marketing strategies that deliver measurable results. From optimizing new user journeys to orchestrating cross-functional collaboration, he excels in converting insights into action. A dynamic leader with an entrepreneurial mindset, he combines creativity, analytics, and deep market understanding to drive business impact and long-term brand growth.