Tineke Henselmans is a global marketing leader specializing in animal health and pharmaceuticals, currently serving as Associate Director for Global Marketing, Beef Solutions at Merck Animal Health. With over 15 years of industry experience, she has driven innovation and market growth through strategic campaigns that support farmers and advance animal well-being. Her leadership has been instrumental in launching solutions like SenseHub™, a technology that leverages data-driven insights to optimize livestock health and productivity.

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Prior to her current role, Tineke held leadership positions within Merck and MSD Animal Health, where she spearheaded global marketing strategies for ruminant biologicals and managed multi-regional campaigns. Her work includes successful product launches and integrated marketing efforts across Europe and North America. Tineke’s expertise extends beyond marketing to include veterinary medicine, digital strategy, and product innovation, cultivated during her tenure with Trouw Nutrition and Novartis Animal Health.

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A native of the Netherlands and now based in the United States, Tineke combines a background in animal science with an MBA to bridge science and business effectively. Her approach emphasizes collaboration, innovation, and delivering measurable value to clients and stakeholders in the animal health sector. She thrives on transforming complex challenges into actionable strategies that benefit animals and producers worldwide.