Yasmin Fahmi is a UX designer with a unique blend of customer engagement expertise and user-centered design skills, dedicated to creating intuitive and engaging digital experiences. Currently a UI Designer at Academy Sports + Outdoors, Yasmin collaborates with cross-functional teams to design wireframes, promotional materials, and landing pages for leading brands such as Adidas, Crocs, and Under Armour. Her work emphasizes accessibility, AI-driven personalization, and data-informed decisions, driving user engagement and enhancing business outcomes.

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In her role as a UX Researcher for The Purple Pig, Yasmin led a usability overhaul for a Michelin-starred restaurant's digital platforms, reducing user errors by 30% and increasing conversion rates by 25%. Her design contributions to Simuldate, a gamified dating app, included crafting an accessible, WCAG-compliant interface and delivering a high-fidelity prototype that aligned with user needs. Yasmin’s experience spans end-to-end product design, from research and strategy to development, across diverse industries, including e-commerce, gaming, and fintech.

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With certifications in generative AI and UX design from General Assembly, Yasmin combines technical expertise with a deep understanding of user behavior. Her approach prioritizes empathy, problem-solving, and collaboration, ensuring her designs meet user expectations while driving measurable impact. Yasmin’s commitment to innovation and accessibility makes her a dynamic force in the evolving field of UX and product design.