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Tian-Yuan Zhao

Tian-Yuan Zhao is a seasoned Digital Product Designer with a rich history of shaping user experiences in the dynamic realms of fintech and web3. With a career spanning over eight years, Tian-Yuan has taken ownership of numerous products, leading end-to-end design efforts from conception to execution. His deep-rooted expertise encompasses a wide spectrum of product requirements, design principles, methodologies, and business objectives.

Throughout his career, Tian-Yuan has consistently demonstrated his advocacy, leadership, and driving force behind the success of various mobile and web applications, catering to both consumer and enterprise markets. His professional journey has traversed diverse landscapes, including agencies and in-house companies, enabling him to gather an unparalleled depth and breadth of experiences.

One of the notable highlights in Tian-Yuan's career was his instrumental role in the growth of a prominent Canadian fintech company, Flinks. Starting during their Series A phase and continuing through to Series B, Tian-Yuan played a pivotal role in raising approximately $80 million in funding, leaving an indelible mark on the fintech landscape.

As a founding designer of Passage Protocol, a burgeoning Web3 startup, Tian-Yuan's visionary work propelled the company from ground zero to securing over 50 clients within a year, resulting in an impressive revenue total of approximately $1.5 million. His contributions have been equally impactful within the Web3 ecosystem, collaborating with renowned organizations such as ConenSys, Kleros, Valora, Linum Labs, and Keyko

While much of his career has seen him as a solo designer, Tian-Yuan's leadership extends to guiding small teams of designers through his own design studio ventures and collaborative efforts within his previous roles

Tian-Yuan Zhao's journey as a Digital Product Designer is a testament to his unwavering commitment to innovation, user-centric design, and the relentless pursuit of excellence. With a portfolio encompassing over a dozen 0-to-1 design projects, he continues to be a driving force in the fintech and web3 sectors, pushing the boundaries of what's possible in the ever-evolving digital landscape.

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