November 2, 2022

Spotlight: how to build your brand in web3 (as a web2 freelancer)

Regan shares her tips on making the transition from freelancing in web2 to working in web3, and building your brand to stand out from crowd.

About the Thirdwork Writers Spotlight

Our 'Thirdwork Writers Spotlight' is a guest post series that allows us to feature content by talented writers, builders and contributors from across web3. If you're interested in contributing, email us at or shoot us a DM.

Web3 promises to reinvent the way we work, represent ourselves online, and monetize our businesses. But despite the incredible opportunity, entering the industry can feel like entering the dragon’s den if you haven’t had previous experience.

But here’s a secret: In order to build the infrastructure and businesses necessary to skyrocket adoption, we need builders, marketers and freelancers of all levels. Right now, there just aren’t enough participants to fill all of those roles, leaving a huge opportunity for new entrants.

Even if you don’t have Web3 experience, there are key steps you can take to build your experience, create your portfolio, and get hired.

Here’s how you’re going to start:

Step One: Learn About Web3

While expertise is by no means required for most gigs, understanding the fundamentals of Web3 is crucial. While there is a steep learning curve, there are platforms that are committed to making the onboarding process as smooth as possible.

For example, my company Minted Mojito, is a Web3 educational platform that makes it easy for new participants to develop their personal and professional freedom in Web3. Through educational materials and courses designed especially for creators and freelancers, Minted Mojito is a safe space for everyone to explore the new economy, grow their career, and increase their income.

Whether you prefer to dive into existing courses, or go the self-taught route, every new entrant should tackle the following:

  1. A basic understanding of Web3 jargon.
  2. Key industry players and how they interact with one another.
  3. How brands are building upon and executing their Web3 strategy.

Once you have a clear understanding of the industry, its nuances, goals, and culture; building your Web3 network becomes much easier.

Step Two: Define What Makes You Shine

Your own individual background, set of experiences, and expertise is what will make you stand out from the crowd.

Most people forget that Web3 is not meant to replace Web2, but enhance it. This means you can build on what you know. Before applying to roles in Web3, think about what set you apart in Web2. Ask yourself:

  • What are some stand-out projects that you’ve executed in Web2?
  • How do you exemplify your strengths on a daily basis?
  • What makes you, you?

Once you have your answers, research Web3 projects where your skill sets would’ve helped. These will come in handy as you jump into conversations with prospective clients in the future. Most Web2 skill sets are transferable. The key difference will be in your ability to relate the information to your Web3 audience.

Step Three: Build your Personal Web3 Brand

If you don’t have traditional Web3 experience, don’t panic. It doesn’t come from working with companies alone. Instead, there are a number of ways you can build your personal brand without ever having worked in Web3.

Your brand is what will distinguish you from everyone else. It will let you build an audience, hone your Web3 skillset, stay up to date on industry news, position yourself as highly skilled, and start attracting clients for your business.

A personal Web3 brand will look different for everyone, and can be built on native Web2 or Web3 platforms. Here are some suggestions to get you started:

  • Create long-form content through a blog (Medium or Mirror)
  • Consistently write on social media (Twitter or LinkedIn)
  • Make online videos (TikTok or YouTube)
  • Show up to Web3 networking events (IRL or online)

Not only will this show prospective clients that you are committed to the industry, but it gives you a full portfolio of experiences in Web3. Once you’ve built your brand, you’ll be ready to build your client base. 

Everyone is welcome in Web3

In Web3, there’s a clear opportunity for new entrants to excel. You don’t need to be an expert in Web3 - the incredible part of joining the industry while it’s young is that you get to learn with the rest of us. 

However, as more Web2 companies enter Web3, they want to hire individuals who understand the nuances of the industry. Because Web3 has its own specific cultural norms, language, and style - companies will look for clear examples in your past to exemplify that you are ready to take on their unique Web3 project. The steps in this blog post are designed to make it easy for you to find success in this new space.  

As this article comes to an end, I’ll leave you with one final reminder:There are very few (if any) experts in Web3 - we are still defining the term! You’re not too late to start. Get after it!

About the author


Regan is a web3-focused marketer, educator and strategist, and the founder of Minted Mojito.

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